Our Team


Bella Frutta is truly a family operation. Each and every one of us remains committed to a common set of goals and values. We take pride in our work, delivering safe and wholesome products to people throughout California and all over the world. We are grateful for the patronage of our customers and strive to maintain the highest level of quality products and service that Bella Frutta was founded upon.

Pat V. Ricchiuti, President
Robert Rocha, Vice President of Marketing (General Information)
Steve Spears, Director of Marketing (School Programs)
Vincent Anthony Ricchiuti, Director of Operations
Steve Lebda, Retail Manager